CHASING HARVEST BRAND PROGRAM
Chasing Harvest, a Chicago based international wine producer, sought out the expertise of STUDIO KAST to design their new complete brand launch. Expanding upon the term 'Chasing Harvest,' which describes travel between the northern and southern hemispheres for extra vintage seasons in a year, the design is based on the classic 'Making All Stops' 1950's bus roll. The label visually 'rolls' through their wine travels— displaying all the countries they have made wine— and highlights the individual bottle country of origin, with a nod to Chicago as their home base. Each varietal year within the concept also changes position, 'rolling' through each years' wine. The program won the American Packaging Design Award and was chosen as the 50th Anniversary Graphic Design USA magazine cover.