WHAT IS A BRAND TOUCHPOINT?
Brand touchpoints are every point of contact a person experiences with your brand. When your products, people, technology or services come into contact with anyone.
Compelling experiences attract new customers, extend customer loyalty, and — if they are truly differentiated —command a premium. Brand touchpoints create those experiences. They are constantly evolving with technology and your brand’s touchpoint map should be monitored and updated regularly based on your individual brand strategy. A non-specific overview of a generic touchpoint map follows for illustration purposes. Your specific brand touchpoint map would differ greatly based on your intended outcomes.
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