WHAT IS A BRAND TOUCHPOINT?

Brand touchpoints are every point of contact a person experiences with your brand. When your products, people, technology or services come into contact with anyone.

Compelling experiences attract new customers, extend customer loyalty, and — if they are truly differentiated —command a premium. Brand touchpoints create those experiences. They are constantly evolving with technology and your brand’s touchpoint map should be monitored and updated regularly based on your individual brand strategy. A non-specific overview of a generic touchpoint map follows for illustration purposes. Your specific brand touchpoint map would differ greatly based on your intended outcomes. 

STUDIO KAST excels at helping companies develop, plan and execute successful brand strategies. Contact us to learn more. 

Click on the image to the right to open a downloadable pdf file.
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